We're all surrounded by friends, sisters, mothers and partners who transform the world as we know it. Whether it's in small ways or big ways, each and every one of them is worth celebrating.

Women are strong and resilient, no strangers to dealing with life's curveballs. Urinary incontinence affects 1 in 4 women caused by a number of bodily changes and conditions, including: pregnancy, birth, postpartum, hormonal changes, ageing and more.

Whether you care for a loved one, are a professional carer or a woman who experiences incontinence, we are here for you, and we praise you - for your tenacity, resilience and passion.

In honour of International Women's Day, here's why we believe you should celebrate the women in your life.

If you've ever had the instinct to call your mum when you've had a bad day, even as a grown adult, you'll know just how much of a difference a powerful woman can make in a challenging situation.

It's no different when it comes to managing incontinence on a daily basis. This can be an ongoing challenge for women who experience incontinence while working, commuting, caring, exercising, or socialising.

For women who are used to handling menstrual cycles among other hormonal challenges, managing incontinence comes with the territory. Being in touch with your changing body across different life seasons, ages, and various health issues is a cornerstone of the female experience, and it's just one of the reasons we believe women deserve celebrating on International Women's Day - and every other day!

Nine out of 10 Australia's nurses are female, and over 86% of the Australian aged care residential workforce was female as of 2016. Not only are women statistically more likely to carry a heavier emotional, mental and physical workload in their family home, they also outnumber their male counterparts by a significant majority within these health and caretaking professions.

Consider, on top of this, all the women who provide unpaid personal care for a loved one or an ageing parent at home. Women largely carry the load and are more likely to offer caregiving - in any capacity - across the nation. According to an insight paper by the Workplace Gender Equality Agency and the Australian Government, women spend 64.4% of their average weekly working time on unpaid care work, nearly double that of men (36.1%).

Women keep the world revolving. Take a moment on International Women's Day to let the fierce females in your world know why they mean so much to you. They're worth celebrating daily, but today, we can make sure they really know it!