If you wish to manage your subscriptions then please use the first link ("Sign In"). Otherwise the experience is very similar.

The benefits mentioned above (rewards etc) are available either way.

Your email address is what identifies you uniquely. All orders placed with that email address are in that account, whether you've ordered from us previously or not.

Reward points are earned on all orders, whether or not you setup your account previously.

The account is the same, but the view of the account is different.

We need to provide the first login method so that people with subscriptions can manage them.

We need to provide the second login so that companies that order from us can manage their stores and customers.